Archive for the ‘Marketing’ Category

3 Benefits Of Using A Local Seo Company

Sunday, April 22nd, 2018

byAlma Abell

As the Internet continues to evolve and consumers become more savvy by the day, SEO tactics have evolved with it. In order to promote traffic to your website, the standard strategy is still PPC (pay per click) ad campaigns. However, this isn’t the most efficient approach for every business. This is where local SEO comes in, a tweaked approach to SEO and focused search results.

1. What Is Local SEO?

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Local SEO is all about narrowing in on both organic and paid ads based on regional parameters. In other words, if you’re in Connecticut, using a local SEO company means that they will help refine your keyword based on what people are searching for locally. Some SEO companies have found that this tactic improved organic traffic by 148 percent.

2. Using a Local SEO Company

Using a company that’s local to your area means that they not only understand the region personally and intimately, but should you need to meet, you’ll be able to do so. Due to the fact that SEO companies and exist all over the world and do business regardless of geographical boundary, it’s common to work with a team you’ll never meet in person. Using a local company, on the other hands, means that it’s possible to meet face to face.

3. Improving Web Traffic to Attract Foot Traffic

For most local businesses, getting hits on your website isn’t about online sales, but attracting customers to walk in the door. That’s why local SEO strategies are extremely effective for brick and mortar businesses. People searching for the services you provide will be connected to your business much more quickly if they don’t have to wade through search results that are most popular based on keyword, versus being based a regionalized search.

If you want to improve the likelihood of being discovered by online searches targeting local businesses, then a local SEO campaign could change the way your company does business and dramatically improve profits.

Making Yourself Memorable: Create A Stunning Powerpoint Presentation

Monday, March 12th, 2018

By Christina Greenway

Did you know that using a PowerPoint presentation can be one of the most effective ways to address a large group of people? With such a variety of learning styles, using a visual presentation allows you to reach a large group of people – particularly those who need to see it to believe it. What better way than to create a stunning PowerPoint presentation?

Have the data, but lacking that polished finish? A good way to start is to look at templates to get an idea of which style suits you and your presentation. By accessing numerous templates at you be able to create stunning presentations. Looking at an individual slide or downloading an entire sample presentation can inspire you to be more creative with the content that you include in your own presentation. There are many charts and diagrams in different templates that can really spark your creativity and give you additional ideas to give your presentation a professional look. While looking through the samples, consider that if you are wowed by the slides, graphics, or charts, your audience probably will be too.

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What works? There is no magic formula, but there are amazing presentations. With the ability to create almost anything imaginable, there is no limit to what can be included in your presentations. Vibrant colours, sleek graphics and stylish photographs all contribute to making a great presentation even better.

What does not work? Avoid the overuse of clip-art. Although there is some good quality clip-art out there, too much in a presentation can be distracting and give it an unpolished, unprofessional look. That is not to say that there isn’t a time and a place for a cleverly placed clip-art picture. Another thing to watch out for is wordiness – before adding a slide filled with text, consider adding the supplemental information in a handout.

Handouts are another great idea because you are providing your participants with additional information which adds value to your presentation. The added bonus of using handouts is that you are giving your participants additional information, which includes your contact information (a great instrument for making new connections and contacts).

Try to tie in visual cues that will help people remember and associate images with you or your company. The key is to make yourself, your presentation, and your information valuable and memorable.

About the Author: Christina is the owner of Online Office Assistants, with specialties in PowerPoint presentations and many other areas. Working as a Virtual Assistant for over a year, Christina also has an extensive background in advertising, human resources, sales, and customer service. Visit Online Office Assistants website at



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Online And Traditional Auctions

Thursday, February 8th, 2018

By Elizabeth Thomas

Auctions are public sales that offer products at a variable price. Auctions can be held online, or at an auction house. In any auction the key players are the auctioneer (seller) and the bidders (group of buyers). The auctioneer establishes the starting price, ad the bidders offer increasing amounts they’re willing to spend. The highest bidder gets the item up for bid.

Many people find auctions to be exciting ways to shop. Others flock to auction sales for the opportunity to buy unique merchandise or collector items.

Today’s auctions fall into two popular categories: traditional sales and online auctions. The only real difference in an online auction is that the auctioneer is a web server. The online server stores the bids and sends confirmation via email to the highest bidder.

Online auctions offer many benefits to buyers. Where traditional auctions involve a certain amount of risk, buying through an online auction lets the buyer research the item thoroughly before placing the bid. Buyers are given more time to compare prices and quality. In addition, online auctions incorporate a universal audience, so products from every corner of the world are up for bid, from cars to collectibles to computers.

Here are some tips to successful bidding in an online auction:

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* Research: Before placing your bid, it’s wise to check the reputation of the seller. Many online auction sites offer feedback ratings from previous buyers. Check the seller’s location before you buy. Transactions involving people from other countries can be complicated and expensive, due to shipping, handling, duties and taxes. Check the quality of the product and compare prices before you bid.

* Budget: When you’ve researched the item, set a reasonable maximum bid amount. Write it down and post the note near your computer. Base the amount on the condition and value of the item, and don’t let emotions take over common sense.

* Payment: Ask if payment by credit card is an available option, and be wary of sellers that only accept payment by money order or cheque. Using a credit card is more convenient and offers more security to the buyer, as the sale can be disputed if something goes wrong with the transaction.

* Privacy: It is possible and advisable to keep confidential information including your name, email address and purchases hidden. This is a good option for those not wanting to disclose their purchase history.

* Convenience: If you don’t have time to stay online and follow the auction closely, you can opt for proxy bidding. In an online auction with proxy bidding, the system will update your offers by predetermined increments whenever you are outbid. For example, if you are willing to pay fifty dollars for an item that’s currently offered at fifteen dollars, you can set the system to do the bidding for you until the maximum price of fifty dollars is reached. You’ll receive an email confirmation to let you know if you’ve won the item, or an email notice telling you that you’ve been outbid.

Traditional auctions share the same basic principles as online auctions. The only difference is in the venue and parties involved. The sale is held at a retail outlet, residence or auction house, with a live auctioneer and a group of bidders. At a traditional auction, the goods are on hand and bidders are usually able to inspect the items before the sale begins. The anxious bidders and the fast-talking auctioneer can overwhelm first-timers. Here are some tips to help with your auction experience:

* Limit: Set your spending limit and stick to it. Auctions are great for finding bargains, but only if you’re able to spend your money wisely. Don’t let emotions and competitiveness drive up your bottom line.

* Price: Take small steps, and start the bidding at a modest amount. The purpose of an auction is to drive the selling price up, so placing your maximum bid right off the top just doesn’t make sense. Other bidders might not be interested in the item you want. Start with a small bid and if interest is low, you can pay a lot less than you were willing to spend.

* Product: Wise bidders choose the products they’ll buy long before the bidding begins. Look over the auction list, decide which items you want to purchase, and stick to your list. This is systematic approach help you to buy what you want, without purchasing more than you need.

Everyone loves a bargain, and auctions have been matching eager buyers with willing sellers for many, many years. Whether you choose traditional or online auctions, you can find the item you’ve been looking for, at a great price.

About the Author: Elizabeth Thomas contributes articles to several Internet magazines, on

business from home


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Private Label Bottled Water With A Quality Label Creates A Quality Brand Message

Thursday, December 28th, 2017

By Marcus Stout

Private label bottled water is a highly effective way to promote your brand but to be successful you must have a professionally designed private label. The design needs to be aesthetically pleasing with an effective message that will send a hard hitting brand message..

There are many companies on the web that advertise private label bottled water but most do it as a sideline business and do not have a professional graphic artist on staff. The resulting low quality label can be very disappointing as a low quality message is sent about a high quality brand. It is difficult enough to develop a quality brand and a high quality private label water bottle is a very cost effective way to advertise. But low quality artwork will actually hurt a brand.

Developing a quality label with an effective brand message takes skill and time and care must be taken by the supplier to ensure that the message meets the specifications of the customer. Revisions are often required to ensure that the label is correct and the customer always must have final approval. Otherwise conflicts may occur and disappointment is inevitable.

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Following the design phases of the projects, quality label materials and printing is required. The label must be water proof and sturdy enough to withstand frequent handling. Paper labels that are not laminated are poor quality and not commercial; grade. A label that has ink running or is peeling off of the bottles goes a long way toward destroying the quality image that is required to support the brand.

Private label bottled water is often used to create word of mouth advertising in competitive industries. It is cost effective and powerful when prepared properly.

When low quality design and labels are used however, the result can be a problem when trying to promote a brand. Look for a supplier with a reputation for quality and customer service and the results will not disappoint.

About the Author: Marcus Stout is President of Element H2O. For more information about

bottled water


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How To Make Money With Turnkey Websites

Tuesday, November 14th, 2017

Submitted by: Eddie Watkins

If you are starting up in internet marketing, or have even been in the business for a while and not yet succeeded, you should learn how to make money with turnkey websites. The major reason for failure is continual outlay with little or no income, and let s face it, internet marketing is not something that people are taught in high school, at least not while I was there.

You need time to learn, but it can be very expensive to learn how to make money. Have you ever checked out all these offers that come through your inbox? Perhaps you haven t been in the business long enough, but believe me, there are plenty and a whole host of them are offering you this great offer or that next new thing, without which you cannot possibly make money.

They are all costing you from $47 to $147 and you can spend a fortune before you are even making a single dime because you believe the hype that you must have these things to make money. Before you know what has happened to you, you have maxed out a couple of credit cards and have no idea how to pay them. That s the hard way to set about internet marketing, and why the vast majority fail.

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What you need to start is a good grounding in the basics, and then the time to learn all the techniques and ways of getting a website set up and seen by people who use the internet to find information. That s why people go online to find information, and if you provide them with that then you can eventually make money. They might only be looking for the price of a Madonna ticket or new shoes, or even to find out how they, themselves, can make money. Perhaps they want information on how to make a quilt, or how to write a book, or even how to lose weight.

If you can give them what they are looking for, then you can make money. And plenty of it! But first, you have to know how, and you won t do that without some experience of how online marketing works. Everybody would like to work from home if they could, but most don t know how, and it can be very expensive to learn if you set about it the wrong way.

That s where a turnkey website can help you out. Such sites are provided for people like you to start making money while they are learning how the internet works. They usually contain a number of different ways of making money, called streams of income, because the successful people online make money using a wide variety of income streams that add up to a sizeable income. They have more than one website, and more than one way of using each website to earn an income. Turnkey websites generally offer affiliate programs ready installed, and all you have to do is advertise.

An affiliate program is a way of making money by selling products belonging to other people. Basically, you are selling them for a commission that, for electronically deliverable goods such as software or ebooks, is generally around 50% of the selling price. How handy is that? You don t even need your own product to make money.

They also provide advertising systems to make even that easier for you. All you have to do is register with the various affiliate programs then get going. While your website earns you money, you can then work on learning about how to increase your earnings by putting your very own website online, built by you from scratch. However, even when they do that, most people keep their turnkey site running because it makes them money. You can have as many sites as you want, and the more you have the more money you will make.

One way of advertising and of making money is to collect visitors email addresses and offer them an ezine. Running an ezine lets you keep in touch with people after they have visited you, and also to advertise your products. Many such websites offer subscription form and ezine facilities. You could use your turnkey website to advertise your own products. That is a great way of letting others know about what you have to offer.

So, if you are finding it hard at the moment, or have just started in internet marketing, keep your eyes out for a good turnkey website offer since it may make all the difference to you. If you are desperate to know how to make money while you learn more about the wonderful world of internet marketing, turnkey websites could be the answer to your prayers. Not only that, but also some are provided free!

About the Author: Eddie Watkins made it by finding his own turnkey website. For more information on what he did and how he is doing it now, click on

where you will find more details on how turnkey websites work.


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How To Get Most Out Of Your Ads From Google Adwords

Sunday, October 15th, 2017

How to get most out of your ads from Google adwords



Google Adwords is a boon for online marketers. Using Google Adwords, you can focus your advertising efforts on specific keywords and promote your products and services effectively. However, you need to craft your ads strategically in order to get the most out of Google Adwords. Google Adwords can be a powerful marketing tool, but you are the one who creates the ads. You must still put effort into creating ads of high quality that will generate user clicks and create conversions to sales. Here are some tips for getting the most out of Google Adwords.

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Google Adwords allows you to create ads using keywords relevant to the products and services you offer. Be sure to give your ad a title that includes the keyword or keyword phrase. When generating keywords, think about possible queries and search terms that those interested in your products and services will use when running a Google search. If a user enters your keyword when executing a search on Google, that keyword will appear in bold in your ad which will increase your ad s visibility. Interested users will then be more likely to see your ad and click on it.

You will attract more clicks and achieve more conversions to sales with Google Adwords if your ads look professional. Proofread your ad copy carefully. Those reading your ad are bound to catch even the smallest typographical error. Likewise, make sure that your ad copy is well-written. Web users doubt the legitimacy of a site or company when its ads are poorly written and riddled with mistakes. Using capitalization in your ad titles makes the ads themselves look more professional. In addition, being specific and using details in your ads makes them seem legitimate and trustworthy. Including prices in your ad titles or referring to specific product models rather than general brand names will attract more clicks and site visits.

No matter how well-written your Google Adwords ads are, it is the substance of your ads that is crucial. The actual text of your ads must not only be error-free but also attractive to potential customers. Make sure your ads highlight what is special about your products and services. If you are marketing home renovation services, then your ad should give users a reason to click on your ad over all the other home renovation ads appearing on Google. If you offer discounts for new customers or are running a sale, make sure your ad highlights these unique benefits.

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can help the business owner in setting up and managing their PPC Campaigns. A professional PPC Company always uses proven industry leading tools & techniques to run a successful PPC campaign.

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